Matchbox labels are the perfect thing for a typographic treasure hunter on a budget — they’re miniature in size, relatively cheap, and their lovely designs are hard to resist.
In the mid–19th to the mid–20th century, these little matchboxes with promotion space were a very important part of the industries. On these tiny panels were advertisements for pretty much everything including (but not limited to) opera companies, fashion companies, public-service announcements as well as political campaigns.