Font Reviews 2024: LiebeHeide Fineliner

Designed by Ulrike Rausch
Available at I Love Typography, Fontstand, Fontspring, Creative Market
Font family: 5 weights. 5 static fonts + 1 variable font. The superfamily includes the color font LiebeHeide.

This font review was originally written in Spanish, the official language of 20 countries. English translation below.

Ulrike Rausch es una diseñadora especializada en fuentes de escritura manual que destacan por su autenticidad, logrando que realmente parezcan escritas a mano. Reside y trabaja en Berlín, Alemania, y ha coescrito los libros Making Fonts y Designing Fonts junto a Chris Campe. Su trayectoria en el mundo de la tipografía la ha llevado a colaborar con gigantes como Monotype, Jung von Matt, Adobe, Erik Spiekermann, Google y Apple, consolidándose como una referencia en la industria.

Continue reading →

Branding and the Psychology of Handwriting: The new NIVEA Care Type

At Juliasys Studio we’ve been working for some time now on a digital handwriting style for the “NIVEA” brand of Beiersdorf AG. “NIVEA Care Type”, as we are calling the new OpenType font, is understood to be the imaginary handwriting of the NIVEA brand persona, the “NIVEA Woman”. Care Type on product packaging and in marketing material has the function to subtly present the NIVEA Woman personality in the look and feel of the brand. Care Type is to be used prominently but at the same time sparingly, “with caution”.

Figure 1: A century of typographical metamorphosis on the legendary NIVEA tin

Continue reading →

Remember December: Love letters during the Second World War in Portugal

Two years ago, my grandmother passed away at 90 years old. She left in her boxes lots of memories that I started to get in order these last months. I found a big collection of letters, more precisely love letters, from when she and her husband were engaged.
Continue reading →