It starts with working with what you’ve got.
A couple of years ago, one of my graphic design students handed in a project that used the typeface Gotham. As soon as she handed it to me, I looked at her skeptically.
“You have a license for Gotham?” I asked, knowing that the least expensive license runs close to $200—which is not typically the kind of cash students in New York City, or even in the United States, tend to have to spend on school projects.
“Yes!” she declared triumphantly. She, like all my students, knew that I do not accept projects using pirated fonts; it’s stated clearly in my syllabus, and I assertively read this aloud on Day 1 each semester. She continued, “Professor ___ gave us all a CD of it!”